Duties & Responsibilities

A. Social Media Manager Responsibilities 1. Platform Oversight

Manage and maintain Legends Academy’s official presence on:

• Instagram

• Facebook

• TikTok

Ensure all platforms remain active, relevant, and aligned with the academy’s tone, brand voice, and visual identity.

2. Story Content Execution

• Upload daily stories across platforms, including:

  • Live match updates

  • Training snapshots

  • Behind-the-scenes content

  • Coaching Education snapshots

  • Promotions and announcements

• Ensure high-quality visuals and timely uploads during events, matches, and special campaigns.

3. Page Moderation & Cleanliness

• Ensure pages are free from spam, misinformation, or inappropriate content.

• Maintain highlights and pinned stories aligned with current campaigns or term updates.

B. Content Strategy & Ideation 1. Content Planning

• Collaborate with the Marketing Head to create and execute a monthly and termly social media content strategy, with emphasis on:

• Daily engagement

• Seasonal promotions (e.g., new programmes, tours)

• Player or coach spotlights

• Event hype and post-coverage

2. Content Ideation

• Generate fresh, relevant content ideas specific to our audience demographics, including:

• Polls, quizzes, and story engagement tools

• Topical reels or trends tailored to our football ecosystem

• Simple value-based tips or academy culture highlights

C. Community Management 1. Customer Service via Social Media

• Respond to DMs and comments across all platforms within 12–24 hours.

• Answer inquiries related to programmes, schedules, registrations, and events.

• Tag relevant internal team members if escalation or technical details are required.

2. Audience Engagement

• Promptly acknowledge mentions and tags.

• Initiate interactions through story replies, shout-outs, or follow-backs where appropriate to build community goodwill.

D. Analytics & Performance Reporting 1. Page Analytics Review

• Track and report weekly/monthly data on:

  • Follower growth

  • Story views

  • Engagement rates

  • Top-performing posts/reels

2. Insights-Based Recommendations

• Present suggestions to the Marketing Head based on analytics to improve reach and engagement.

E. Collaboration & Task Execution 1. Team Coordination

• Work closely with the Marketing Head to ensure messaging is consistent across stories and posts.

• Attend weekly meetings for alignment on campaigns, priorities, and performance.

2. Task Execution During Events

• Assist in recording matches, training, or events for use in reels and story content.

• Ensure footage is properly captured, catalogued, and shared for editing or immediate social use.

F. Admin & Internal Support 1. Data Entry & Catalogue Management

• Maintain accurate records of customer contact numbers and relevant social leads.

• Manage stock entries and updates for items listed in the WhatsApp Business catalogue (note: does not include inventory control).

• Ensure pricing and listings are properly formatted and aligned with brand tone.

2. Housekeeping

• Organize and label social content folders and assets (e.g., story screenshots, analytics screenshots) for quick retrieval and future reference.