- Target the right market and introduce the hotel to the companies.
- Face to face marketing, direct marketing to the multinational companies.
- Research, both internal and external to evaluate the hotel's image and deficiencies.
- Advertising: the creative work that goes in the print ads , sms marketing, email marketing, internet marketing, social marketing, web marketing and newspaper marketing.
- Media planning: where to advertise, how much to spend
- Prepare a presentation for the companies for face to face marketing.
- Convince the customer.